Adele’s last album, 2015’s 25, broke records when it sold 3.38 million in its first week, but those days appear to be long gone. I Did It Again) and even The Beatles ( 1) have all sold at least one million copies in a week with one title, but subsequent releases from all of these artists haven’t come anywhere near repeating that showing.įor at least 10 years, there have only been a handful of acts that could compete for this kind of supremacy, and they have all now demonstrated that it's just not possible anymore. Since 2000, fellow stars like Lady Gaga ( Born This Way), Lil Wayne ( Tha Carter III), 50 Cent ( The Massacre), Usher ( Confessions), Norah Jones ( Feels LIke Home), Eminem ( The Eminem Show), Nsync ( Celebrity), the Backstreet Boys ( Black & Blue) Limp Bizkit ( Chocolate Starfish and the Hot Dog Flavored Water), Britney Spears ( Oops!. Swift’s incredibly successful Red (Taylor’s Version), which arrived one week ahead of 30, moved 605,000 copies in its first frame, while Drake’s Certified Lover Boy managed 613,000 just a few months prior.
In the past 10 years, the only artists who have also managed the feat are Taylor Swift and Drake, and while they are still two of the most popular stars in the industry, their latest efforts haven’t even come close to the million mark. The British superstar appeared to be the last musician who had might have been able to move one million copies of a new album in the U.S., and her failure to do so suggests that nobody else will, perhaps ever again. While Adele certainly has reason to celebrate her success, the fact that she didn’t make it to one million units is telling.
That sum includes 692,000 pure purchases, and it’s easily enough for the title to score the largest debut of 2021. 1 on this week’s Billboard 200 with 839,000 equivalent units moved in its first full frame of availability.
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